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Igi peoria il8/28/2023 ![]() SMART CASUAL: Inside the store, the idea that Jones Bros. ![]() SIX STATIONS: In March 2009 they rolled out their new campaign across six radio stations with Bob as the friendly, inviting and “believable” voice of the store. The onset of the recession made the decision risky but also meant they could buy cheap radio time. ĭOUBLED BUDGET: The pair turned to Freshley Media Inc., which recommended they double their ad budget as part of a gambit to become the predominant jewelry presence on local radio. “We felt we were butting up against a lid and that we needed to try something fresh and dynamic,” Schlacter says of their decision to seek new marketing help. Their marketing just wasn’t keeping pace with the other changes at Jones Bros. Espite three years of double-digit growth following a move to a new location and the adoption of a bridal-focused format, Bob Woolsey and his mother, Betty Schlacter, weren’t satisfied. ![]()
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